Mission

My mission is to help people and companies create successful web applications that are user friendly. This is accomplished by communicating a clear vision of what is to be achieved and getting a working prototype to evaluate up and running as soon as possible.

I love to work with people who have a passion for what they do and particularly their ideas and creativity - if that's your case we'll get along great, get in touch.

Philosophy of Design

Design and Development founded on two simple ideas laid out by Albert Einstein.

"Everything should be made as simple as possible, but not simpler"

--This statement has a corollary in the design concept of minimalism. "Minimalism" is simplicity in design, reducing a work to its most fundamental, essential aspects. I believe the minimalist presentation creates interest and draws the viewer into the subject matter. I seek to achieve minimalism in web development by understanding the clients's needs and requirements, collaborating with the client, and approaching the work as a creative (rather than mere rote) process.

"Imagination is more important than knowledge."

--Einstein said that he would simply imagine it so and then go about to prove it. In other words, creativity and imagination (which are intuitive) should be relied upon as a basis for experimentation (which is scientific).

Why Ruby on Rails?

Ruby on Rails (also known as "Rails") is a new web application framework which enables faster and more efficient web design and development than prior applications. The key to Rails is its flexible architecture, which streamlines the development process by giving the developer a useful array of conventions within which unique, custom development can be accomplished without repetitive steps and redundant effort. With Rails, the client gains agility and cost-efficiency, without sacrificing quality and creativity.